مقاله – رتبه بندی عوامل موثر آمیخته بازاریابی بر رفتار خرید مصرف کنندگان محصولات …

Andersen M. M(2011) . Silent Innovation;Corporate Strategizing in Early Nanotechnology Evolution. Paper to be presented at the DRUID conference, Copenhagen. 24(2),PP15-17
Asmatulu,E.J,Twomy.M,Overcash.(2012). Life cycle and nano-products: end-of-life assessment. Journal of Nanoparticle Research,14(3),pp.1-8
Bennett , A.R.(1997), The five Vs-a buyer ‘s perspective of the marketing mix. Journal of Marketing Intelligence & Planning 15)3(, pp:151-156
Berry, L. M.C. Cooper (1999). Manufacturing flexibility: methods for measuring the impact of product variety on performance in process industries, Journal of Operations Management 17(2),PP. 163-178
Carson.D, G.Cummins. A, O’Donnell. D.A , K.Grant (1998). Price setting in SMEs: some empirical findings. Journal of Product & Brand Management, 7(1),pp: 74 – ۸۶
Chakrabarty ,S . M, Chopin. A, Darrat.(1998). Predicting Future Buyer Behavior with Consumers’ Confidence and Sentiment Indexes. Journal of Marketing Letters,9(4), pp 349-360
Chikweche ,T. R, Fletcher. (2012).Revisiting the marketing mix at the bottom of pyramid (BOP):from theoretical considerations to practical realities. Journal of Consumer Marketing, 29 ( 7 )pp. 507 – ۵۲۰
Clow,K.E;James,K.E;Kranenburg,K.E;Berry,CH.T.(2006). The relationship of the visual element of an advertisement to service qualityexpectations and source credibilit, Journal of ServiceMarketing ,20(6), pp: 404-411
Folkes, G . Wysocki, A (2000) “Current Trends in Foodservice and How They Affect the Marketing Mix of American Restaurants. Journal of Marketing Education, 22( 3), PP: 246-259
Gordon Ross.(2011) . Re-thinking and re-tooling the social marketing mix. Journal of Australasian Marketing, 20 (2),pp 122–۱۲۶
Gronroos, Christian. (1997). From marketing mix to relationship marketing, Journal of Mnagement Decision, 35(4) , pp 322-339
Hill, D.J., R.R. Piggott and C.R. Griffith (2001), Profitability of cremental generrie promotion of Australian dairy products.Journal of Agricultural Economic, 26(3)pp253-266.
Huang,C.A,Notten.N,Raster.(2010). Nanoscience and technology publications and patents:
a review of social science studies and search strategies. Journal of Technol Transf 36(4)pp:145–۱۷۲
Ivy, Jonathan.(2008). A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, Vol. 22 Iss: 4 pp. 288 – ۲۹۹
Invernizzi.N , G.Foladori.)2005(.Nanotechnology and the Developing World ,Journal of Nanotechnology Law&Business,3(2) ,pp:1-10
Kim j.H , Y. J. Hyun (2010) . A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Journal of Industrial Marketing Management, 40 (3),pp 424–۴۳۸
Kimuli. B (2006). The concept of the marketing mix, Journal of Presentation on marketing management, 1(4), pp.2-7
Knol , W.H.C )2004 May 24 – 25 (Paper to be presented at the 12th Annual International Conference ‘High Technology Small Firms’, Enschede, the Netherlands, pp: 609 –۶۲۱
Kim, J. V, Wong . T, Eng.(2005)Product variety strategy for improving new product development proficiencies. Journal of Technovation, 25 (9), pp. 1001-1015.
Kim,J.Y.Hyan.(2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Journal of Industrial Marketing Management,40(3) ,pp424–۴۳۸
Momaya,K.(2011). Cooperation for competitiveness of emerging countries: learning from a case of nanotechnology. Journal of International Business.21(2).pp: 152-170
Mowery,D.C(2011). Nanotechnology and the US national innovation system: continuity and change. Journal of Technology Transfer ۳۶(۶), pp 697-711
O’Dwyer. M.G.A , Carson. D. (2009). Innovative marketing in SMEs: an empirical study. Journal of Strategic Marketing, 17(5), pp:383-396.
Rafiq , M.K . A , Pervaiz.(1995). Using the 7Ps as a generic marketing mix :An exploratory survey of U.K. and European marketing academics. Journal of Marketing Intelligence & Planning, 13( 9), pp: 4-15
Rivera,J,L.B,Seely.J,W,Suterland.(2012).societal implication of nanotechnology : occupational perspectives. . Journal of Environment, Development and Sustainability. 14( 5). pp: 807-825
Shapira,P. J, Youtie. L, Kay(2011). National innovation systems and the globalization of nanotechnology innovation. The Journal of Technology Transfer ,۳۶(۶), pp 587-604
S.H.Teo .T , C. ,Shirish. K,Choo,(2006), The trident model for customer-centric enterpri systems at comfort transportation,Singapore. Journal of MIS Quarterly Executive,5( 31), pp: 109-124
Siegrist ,M.N,Stampfi.H,Kastenholz.(2009). Acceptance of nanotechnology foods: a conjoint study examining consumers’ willingness to buy . Journal of British Food.111(7).pp: 660-668
Silayoi, P. Speece, M. (2004), “Packaging and Purchase Decisions: a Focus Group Study on The Impact of Involvement Level and Time Pressure”, Journal of British Food, 106) 8(, pp. 607-28.
Silva,D,M.M,A,Cerqueira.A,A,Vicente(2011).Nanoemulsions for food applications:development and characterization. Journal of Food bioprocess technol,5(3),pp 854-867
Sui pheng, L. Hui Ming, K. (1997). Formulating a strategic marketing mix for quantity surveyors, Journal of Marketing Intelligence & planning, volume 15. number 6 , pp 273-280
Throne-Holst,H.P, Strandbakken.(2009). Nobody Told Me I was a Nano-Consumer: How Nanotechnologies Might Challenge the Notion of Consumer Rights. Journal of Consumer Policy. 32( 4), pp. 393-40

این را هم حتما بخوانید :   رابطه بین هموارسازی سود و عدم تقارن اطلاعاتی در چرخه زندگی شرکت های بورس ...

Tags: